19 Best Prime Day TV Deals (2023): OLED TVs, Soundbars, Speakers

Now is a great time to replace that old screen. Modern TVs are brighter, have better contrast, and work better for gaming than ever before. Plus, they’re more affordable too. Good news! You’re in luck because we’ve found the best Prime Day TV deals on top WIRED-recommended TVs, soundbars, and 4K streaming devices. Whether you’re gearing up to watch Lionel Messi in Major League Soccer or you’re just trying to catch up on your favorite Marvel movies, these screens and accessories will be sure to satisfy.

Updated July 12: We’ve added some fresh deals and updated prices.

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WIRED’s Prime Day Coverage

We test products year-round and handpicked these deals. Products that are sold out or no longer discounted as of publishing will be crossed out. We’ll update this guide periodically throughout Prime Day.

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LG B2 OLED

Photograph: LG

LG makes some of the prettiest TVs on the market, and this is one of the biggest discounts on its OLED models this Prime Day. OLED, or Organic LED TVs, have pixels that act as their own backlight, which means exceptional contrast. This model comes with a center pedestal mount, and is a massive 77 inches, which means it will absolutely work in even the largest rooms.

This is one of our favorite TVs of last year (8/10, WIRED Recommends), thanks to excellent processing, Google interface, and mini-led backlighting. You get a bright TV with excellent contrast and easy casting via Chromecast. The only thing you may dislike? The legs, which are a bit stork-like for many consoles.

Samsung’s Neo QLED panels are some of the best and brightest I’ve ever seen, making them particularly well-suited to brighter viewing spaces. This one is amazing in modern living rooms, with Alexa built-in to help you set timers and play Spotify when you’re not watching a movie. This one features mini-led backlighting for near-perfect contrast and a center pedestal mount that lets you place it anywhere.

LG C2 OLED

Photograph: LG

If you don’t need a TV as large as the B2 on sale below, this 55-inch organic LED model from LG ticks all the boxes. It has perfect contrast and great colors, plus it can be used with the latest gaming systems at 120 frames per second. It even doubles as a truly excellent PC monitor. If you’re after a high-end screen to spice up your medium-sized living room, this is a great call. The 65-inch model is also on sale for $1,497 ($200 off).

Samsung’s Neo QLED panels are some of the best screens for bright rooms, and this pedestal-mounted 75-inch TV fits perfectly on most TV stands. This model also features mini LED backlighting, which means you’ll get even better contrast and color highlights, and it has Alexa onboard, which makes it easy to set timers and ask the weather.

This is a very large, very good-looking TV from Vizio that features a 120-hertz refresh rate to support the latest consoles at their speediest during games. It doesn’t have a center pedestal mount, but this model does have feet much closer to the middle of the TV than most, meaning it will fit on most TV stands. I also love that Vizio’s Smartcast interface easily lets you mirror your phone or load apps from afar. The more affordable MQX is also on sale in the same size, but this one gets brighter and has a better backlight.

The Vizio M-Series Quantum X (8/10, WIRED Recommends) is a great mid-range TV, offering excellent image quality at a price that most middle-class people can afford. It’s largest size is available for $200 off, making it a great large TV to get at a still-reasonable price. Its smaller sizes are on sale, too.

This TV is the best for most folks. The TCL Q6 has quantum dot technology and support for every major high dynamic range (HDR) format for gorgeous colors, and a game mode that goes up to 120 frames per second. The only downside is that it comes with Google TV, rather than Roku, as its interface.

Roku’s own line of TVs are actually decent, cheap TVs, according to associate editor Parker Hall. While they aren’t super nice, he says they can be a great addition to a bedroom. Both the 50-inch and 40-inch are on sale.

Soundbar and Speaker Deals

Vizio M-Series 5.1.2

Photograph: Vizio

Vizio makes some of the best affordable soundbar systems on the market, and I’m a big fan of this typically $500 model (9/10, WIRED Recommends). You get a subwoofer, surround speakers, and a soundbar that bounces sound off your ceiling for Dolby Atmos height channels. It’s a shockingly immersive system for such a low price, and one that will really take your viewing to the next level if you’ve yet to spring for a soundbar.

A small soundbar with a subwoofer can vastly improve your TV-watching experience. Check out this affordable model from LG, which connects to your TV via HDMI ARC, making it so that your TV remote controls the sound.

This basic system from Vizio is also solid, albeit not quite as good-sounding as the LG model above. This one comes with a wireless subwoofer, which makes it easy to place anywhere in your space.

Roku Streambar

Photograph: Roku

Save space by bundling your streaming device right into your soundbar with the Roku Streambar. Not only does it include our favorite streaming service, through which you can stream practically any channel, but the audio quality is quite good for the price.

Sennheiser’s first home soundbar, the Max, is also the best-sounding soundbar we’ve ever heard. The cheaper Plus on sale here has less bass and lacks the built-in voice assistant, but has the same 3D audio processing that enables it to fill up a room with rich, detailed sound in Dolby Atmos immersion.

WiSA technology lets this handsome, compact 5-channel system from Platin Audio (8/10, WIRED Recommends) stream and sync audio from a puck placed near your TV. The five small speakers and compact, under-couch subwoofer are made of beautifully woven cones and sleek, modern cases. It’s also incredibly simple to set up, needing only a power source for each speaker, plus an HDMI cable that plugs into the streaming puck.

Chromecast with Google TV

Photograph: Google

It’s a bit more spendy than the Amazon Fire TV stick below, but I prefer the interface and easy casting from cell phones that you get with Google’s Chromecast. It features voice search support (an “OK Google” will help you find your favorite content) and has virtually every app imaginable. Can’t find what you want? Just cast it from Google Chrome on desktop or mobile.

This is our favorite streaming device for folks who like Amazon’s Alexa. It allows you to use voice commands to find your favorite shows and films and features support for the vast majority of the latest streaming apps. The downside? If you prefer to cast apps from your phone to your TV, Google’s ecosystem is a bit easier to use.

If you just want to stream your favorite channels on an old TV you have laying around, the Roku Express is a solid option. It has Wi-Fi and even supports over 300 free live TV channels if you just like having stuff on in the background.

Roku is our favorite streaming service. The interface is quick and snappy, it’s easy to use, and there are no obnoxious attempts to push particular channels on the viewer (cough, looking at you, Amazon). This is the slightly cheaper version of our favorite in our Best 4K Streaming Devices guide. It doesn’t come with the hands-free voice control in its remote, but it’s razor-quick and has a good range on its wireless remote.


Retailer Sales Pages

Every retailer has some kind of sale going on to compete with Amazon. Here are their sale pages if you want to browse the sales yourself.

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