One of the biggest trends to come out of 2023, is actually, controversially, not really a trend at all. You may have heard the term “quiet luxury” a lot recently, especially if you regularly find yourselves scrolling Instagram or TikTok. It’s defined as a wholly understated approach to dressing, an “anonymous feel” which is surprisingly defining the luxury catwalks right now—an arena that usually loves to showcase extremes. The whole idea behind quiet luxury is that, if anything, it’s an ‘anti-trend’, meant to be a celebration of timeless, low-key dressing (albeit done in an elevated manner). Think a white shirt, tank and wide-leg trousers look, a simple white linen dress in summer, or a logo-less camel wool coat in winter.
Spearheaded by mega luxury brands like The Row, Loro Piana, Bottega Veneta (who famously sent Kate Moss down the catwalk in that flannel shirt and jeans look recently) and notably the buzzy new Ferragamo creative director, Maximilian Davis, who is using the quiet luxury approach to bring the Italian heritage brand bang up up to date. As a result, at first consideration it would be easy to rule out quiet luxury as a fashion movement only available to those with high-net-worth budgets. But, I’m here today to dispel that myth.