Google debuted a pair of recent Tremendous Bowl commercials that painting AI as a expertise that’s as central to individuals’s lives because the telephone or laptop they entry it on. However, like a few of Google’s different Tremendous Bowl adverts, the corporate is as soon as once more making an attempt to make you pull out your tissues in between performs.
The primary advert, titled “Dream Job”, depicts a person utilizing the Gemini Reside voice mode on his Pixel telephone to arrange for a job interview. After Gemini asks him to speak about “the job that mattered to you most,” the person begins detailing what he’s realized after turning into a mother or father.
Largely, the person principally simply talks to himself your complete time. Gemini takes a backseat via many of the advert, because it’s merely proven listening and providing ideas between scenes of the person elevating his daughter, which even reveals the household canine on dying’s door.
The subsequent advert, referred to as Celebration Blitz, equally highlights Gemini on Pixel, however it takes on a way more lighthearted tone. A person makes use of the AI chatbot’s voice mode to study extra about soccer and provide you with phrases he can use to impress his date’s household earlier than they tune into the massive recreation collectively, like yelling “move interference!” on the TV. A bit of corny, however no less than it’s not utilizing a dying canine to tug at your heartstrings.
Regardless of the shift in tone, it looks like Google is actually attempting to place its AI assistant as a useful, conversational accomplice which you can work together with on daily basis, making conducting a daily search on Google appear mundane.
The corporate additionally highlighted its AI instruments in Workspace in a sequence of adverts highlighting small companies all through the US, although considered one of them confirmed an incorrect stat in a Gemini response.
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