At fictional Tech Innovations Inc., a midsize software company, the rapid adoption of cloud technology was once seen as a transformative stepping stone toward agility and scalability. Initially, the company migrated its applications to a well-known public cloud provider, captivated by promises of cost savings and effortless management. However, just months into their cloud journey, it became apparent that the financial forecasts were overly optimistic.
Unexpected data transfer fees. Tiered storage expenses. Projects that required compliance with stringent data regulations. As a result, Tech Innovations’ CIO Martha Lee found herself in a predicament. Forced to explore alternative approaches and vendors, she realized the need for a paradigm shift in the company’s cloud strategy.
Like Martha, many of today’s CIOs and IT leaders are reevaluating the role of traditional cloud service providers. Public clouds from major players such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud have been instrumental in driving digital transformation, but many organizations are now pushing back against these giants.
