Mattel is continuous to carry a few of its most iconic merchandise to the world of films, with the corporate saying on Wednesday {that a} View-Grasp live-action film is within the works.
The film is in improvement together with Sony Photos Leisure, and might be concerning the iconic 3-D picture toy that was initially launched in 1939. The toy itself has change into an iconic toy within the tradition, and has appeared in quite a lot of different motion pictures and ads, most notably within the Toy Story franchise.
What do we all know concerning the View-Grasp film?
It’s unclear precisely what the film might be about, however might be based mostly in some type on a toy that Mattel describes as a “stereoscopic viewing system has been a preferred childhood staple for generations and has taken its followers all around the world with its 3-D picture reels, creating worlds of creativeness and storytelling for each journey seeker at coronary heart.”
“View-Grasp has impressed generations to embark on boundless adventures, providing a treasure trove of storytelling potentialities for this movie,” stated Robbie Brenner, President of Mattel Movies. “We’re thrilled to work with Sony Photos Leisure and Escape Artists’ Todd Black to carry this Mattel franchise to life. Their artistic and filmmaking experience units the stage to introduce a contemporary tackle this beloved toy to audiences in every single place.”
“View-Grasp has lengthy been a window to the wonders of the world, sparking creativeness in children and adults alike,” stated Todd Black, Producer for Escape Artists. “Teaming up with Robbie Brenner and Mattel Movies offers us the prospect to honor that legacy whereas creating a completely new journey for in the present day’s viewers. We are able to’t wait to carry this treasured toy’s sense of exploration to the massive display screen.”
Mattel Movies additionally has various different live-action movies at present in varied phases of improvement, together with the upcoming Masters of the Universe live-action film, together with a Sizzling Wheels film produced by J.J. Abrams’ Dangerous Robotic Productions, a Magic 8 Ball film, a Polly Pocket movie directed by Lena Dunham, and even a Barnie challenge that’s reportedly stated to be an “A24-type” of film.
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