“Sesame Street” is back on the market, TheWrap has learned. HBO and Max have opted not to renew their deal with the children’s leader, which involved new episodes of “Sesame Street” first coming to the Warner Bros. Discovery companies.
The decision to end this deal is based on a strategy shift for Max, which will pivot to focus more on adult and family programming rather than children’s content. However, the library for “Sesame Street” will still be available on HBO and Max through 2027.
“It has been a wonderful, creative experience working with everyone at ‘Sesame Street’ on the iconic children’s series and we are thrilled to be able to keep some of the library series on Max in the U.S. As we’ve launched Max though and based on consumer usage and feedback, we’ve had to prioritize our focus on stories for adults and families, and so new episodes from ‘Sesame Street,’ at this time, are not as core to our strategy,” a representative from Max said in a statement.
More to come …
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