Jessica Toonkel / Wall Street Journal:
Antenna: MLS Season Pass had 110K US signups on July 21, the day of Messi’s first MLS match, up from 6,143 on July 20; July was TV+’s best signup month in 2023 — Soccer superstar attracts over 110,000 sign-ups to MLS Season Pass on day of first game — Soccer superstar Lionel Messi helped drive a surge in U.S. subscriptions to
