I’m not one for panic-buying or making useless splurges in the sales. Rather, my tactics are the same as many editors at Who What Wear UK, and we all apply our trusty shopping methods during Amazon Prime Day week. Whether it’s wise beauty restocks (replacing your empties will never be a mistake) or classic shoe styles, this is a time to invest in tried-and-tested pieces rather than risk your hard-earned cash on something radically different.
This is why, when it comes to fashion, it pays to choose simple, elevated items that are neither on-trend nor out of style, but classic and long-lasting.
